Cycle Silverstone – Pennine Events Beat the Track!
5th September 2021 saw the first ever Cycle Silverstone take place at the world renowned British Grand Prix track, Silverstone Circuit! Appointed as Silverstone’s strategic sports partner in 2021, Pennine Events, combined with Silverstone’s own teams were tasked with creating, marketing, and delivering the brand new, extremely exciting event. Several thousand cyclists, of all abilities, gathered for a 10K, 20K or 50K, ride conquered the Hamilton Straight and #BeatTheTrack. With some time-chipped and some riding just for fun, it was clear to see that the iconic venue did not fail to amaze for all participants [...]
Social Bite – Break the Cycle!
Honoured to be involved and blown away by the efforts and achievements of cyclists and fundraisers, Pennine Events look back on Break the Cycle. Over £700,000 was raised on Sunday 5th September 2021 in Social Bites’ event ‘Break the Cycle’ a 60-mile cycle from Glasgow to Edinburgh, led by Sir Chris and followed by hundreds of fundraising cyclists, raising money to build two new homeless villages. Josh Littlejohn, founder of Social Bite said in a Big Issue article: “The money that we raise from this fundraising campaign will allow these plans to become a reality and enable us [...]
Abseiling off one of the UK’s most amazing buildings
Hundreds gathered to enjoy the thrill of Abseiling off one of the UK’s most amazing buildings and raising money for charity in the 2021 Liverpool Cathedral Abseil. Running across 4 weekends in July, hundreds experienced the thrill of abseiling off one of the UK’s most amazing buildings, the iconic Liverpool Cathedral. Descending 150ft, free hang from above the great West Door, some people faced fears, some revelled in the excitement- all raising money for some amazing charities and causes. Approximately £100,000 was raised for 97 charities including Slow Down for Bobby, Marie Currie, Alder Hey [...]
Regions first mass participation cycle event raises £72,000+ for local causes.
Cyclists pedalled for purpose during the first major sports event in the region since the pandemic began on Sunday 4th July. After over a year of enforced limited social contact, strict regulations resulting in a detrimental impact on many people’s wellbeing; the organisers of the historic LCL (Liverpool-Chester-Liverpool) event pushed through with the community bike ride Sunday 4th July 2021. Making it one of the first mass participation sporting events (outside of pilot events) to take place in the UK since restrictions were put in place in March 2020. Riders raised a whopping £72,000+ for local [...]
Vacancy: Events & Marketing Support Trainee (Kickstarter Scheme) Call out
Always wanted to work in the wonderful whirlwind of events and marketing? From the Tour de France (twice!) to Walking with Giants, from light festivals and fireworks, through to mass participation charitable trials, from Tour of Britain, Pedal for Scotland, World Champs and other top level cycling spectaculars through to brand activation & roadshows, from Clippers and Tall ships races to working with military ships, awards shows & conferences, mega music festivals, football parades and adrenaline inducing ‘ironman type’ bespoke challenges – the PE team has done it all and continuous to push the boundaries to create, [...]
Vacancy: Events and Marketing Coordinator Call out
We are looking for an Events and Marketing coordinator to help us plan, manage and deliver some of the UK's most exciting and largest events and marketing campaigns. From the Tour de France (twice!) to Walking with Giants, from light festivals and fireworks, through to mass participation charitable trials, from Tour of Britain, Pedal for Scotland, World Champs and other top level cycling spectaculars through to brand activation & roadshows, from Clippers and Tall ships races to working with military ships, awards shows & conferences, mega music festivals, football parades and adrenaline inducing ‘ironman type’ bespoke challenges [...]
Region’s much-loved LCL Bike Ride turns Blue for Bobby
‘The event has announced to help tackle the Child mental health epidemic’. After over a year of enforced limited social contact, strict regulations resulting in a detrimental impact on many people’s wellbeing; the organisers or the historic LCL (Liverpool-Chester-Liverpool) bike ride has announced they will be back on Sunday 4th July 2021. This will be one of the first mass participation events to take place in the UK since restrictions were put in place last year. This year’s event charity is The Bobby Colleran Trust who recently announced the launch of its ‘Take Care for Bobby’ campaign to support the mental health of children and young people [...]
Pennine Events vows to support industry through innovative platform
Pennine Events Ltd vows to support Events Industry & Charities through new market disrupting platform. Amidst the turmoil of the downfall of the UK events industry, Pennine Events Ltd launches a virtual events and challenges platform that could support their peers. My Virtual Challenges (MVC) is a newly launched platform that allows event organisers and third sector organisations to press through with their events and challenges to raise much needed funds and create new revenue streams despite pandemic. It is no secret that the whole events industry is struggling to keep its head above water, with Government [...]
